Hook Lab
20 hook variations across 8 named frameworks (curiosity, contrarian, listicle, story-open, stat-shock, problem-stack, question, callout) so you A/B by type, not vibe.
Personalized · $39 · coming soon
Your AI coworker for this — wizard in progress.
We're authoring the personalization wizard for this skill. Drop your email and we'll notify you when it ships — usually within a couple of weeks.
Or try the generic sample for $5 — works for any creators use case, no inputs needed.
30-day refund · no questions
What you get
- A generic
SKILL.mdbuilt for everyone in this category, packaged as a.zip - A test prompt — paste it in a new chat to confirm the skill is working
- A one-page install guide (90 seconds, video included)
- Notification + first-buyer pricing when the personalized wizard ships
How it works
- 1Buy the generic for $5 or wait for the personalized version
- 2After purchase, download the
.zipfrom your account - 3Open Claude → Customize → Skills → upload it
- 4Paste the test prompt. If Claude responds the right way, you're done
Common questions
What does 'personalized' actually mean?
A personalized skill is one whose instructions reference your specific context — your grades + standards (for teachers), your business voice (for SMB), your reference docs (for anyone). It produces work that reads like you wrote it, not like a generic template. The Brand Guard walkthrough shows the side-by-side delta.
Does this work on the free Claude plan?
Yes. Skills work on every Claude plan — free, Pro, Max. You do need to enable Code execution and file creation in Claude's settings; the install guide walks through it.
Is this a prompt, or something different?
Different. A prompt is a sentence you have to remember and paste every time. A skill is a small instruction file Claude consults automatically when your request matches. Install once, forget about it.
What if the skill doesn't fit?
Reply within 30 days, no questions, full refund. We'd rather you walk away happy than collect on something you won't use.